Catalog Avatar Creator

Overview

Catalog Avatar Creator is a Roblox experience in the Shopping genre, specifically the Avatar Shopping subgenre. Created by developer Muneeb (ItsMuneeeb), the game launched on July 4, 2021, making it approximately 4 years and 8 months old. It allows players to try on avatar and catalog items for free, including accessories, hats, limiteds, hair combos, bundles, animation packs, and more.

The experience also features an ever-growing collection of over 50 million community-created outfits, with more than 15 million published creations available to browse. Players can save avatars they've built in-experience, and all purchases made in-game carry over to their Roblox inventory for use across the platform. The game supports PC, mobile, and console platforms with a max server size of 24 players.

Catalog Avatar Creator is a two-time winner of the Roblox Innovation Award for Best Fashion Experience, taking the honor in both 2023 and 2024. The development team has also made a notable charitable contribution, donating $500,000 to Team Water on behalf of the Roblox community.

Player Count & Trends

Catalog Avatar Creator currently has 80,978 concurrent players online, placing it firmly among Roblox's most popular experiences. Over the past 24 hours, the game's concurrent player count has increased by 11,708 players, representing a 19.6% rise — a strong upward trend that signals sustained player interest.

The game's peak ratio sits at 0.73, meaning its current player count is approximately 73% of its recent peak. This is a healthy figure that indicates the game maintains a consistently high player base rather than relying on sporadic spikes. With over 5 million favorites and a like ratio of 93.8% (2,636,288 likes against just 175,205 dislikes), community sentiment is overwhelmingly positive.

Revenue & Monetization

Catalog Avatar Creator generates an estimated $416,310 per month in revenue. This estimate carries a moderate confidence level of 58%, as the game's monetization model — centered around avatar items and catalog purchases — can vary based on seasonal trends and new item releases.

The revenue model benefits from a unique advantage: all purchases made in-game transfer directly to players' Roblox inventories for use across the entire platform. This cross-game utility gives items real lasting value and likely drives higher purchase rates than a typical in-experience-only store. A notable example of brand monetization is the Adidas partnership, which saw the sportswear giant launch an official UGC store inside the experience, complete with a community-driven animation contest that generated over 2 million votes in a single week.

Growth Story

Catalog Avatar Creator's growth trajectory has been exceptional. The game surpassed 1 billion visits on May 2, 2023, then doubled that milestone to 2 billion visits by March 15, 2024 — reaching the second billion in under 11 months. As of March 2026, total visits stand at over 6.4 billion, demonstrating accelerating momentum rather than a plateau.

The game's retention ratio of 1.1% may appear modest at first glance, but in the context of a shopping and avatar customization experience — where sessions tend to be short and purpose-driven — this reflects a massive volume of returning users given the enormous total visit count.

Brand partnerships have further fueled growth. The Adidas collaboration, facilitated by Barrier Four's DevRel studios and Turning Tables Games, integrated branded UGC items and an in-experience store directly into the game map. This kind of real-world brand integration positions Catalog Avatar Creator as a key destination for fashion-forward commerce on Roblox. The game was last updated on February 28, 2026, confirming active ongoing development.

How Catalog Avatar Creator Compares

Catalog Avatar Creator ranks in the 100th percentile of its genre, meaning it outperforms every other game in the Shopping category on Roblox. It holds a Tier 1 classification, reserved for the platform's highest-performing experiences.

Creator Muneeb has published 16 games in total, but Catalog Avatar Creator dominates the portfolio entirely. The next most-played title, a test update server, has just 53 concurrent players — compared to Catalog Avatar Creator's 80,978. This concentration makes Catalog Avatar Creator a clear flagship experience and one of the defining games in Roblox's avatar fashion space.