🛍️ My Avatar!

Overview

🛍️ My Avatar! is a free-to-play avatar customization game on Roblox developed by the group THINK DIFFERENT. Categorized under the Shopping genre with an Avatar Shopping subgenre, the game lets players browse the entire Roblox catalog and build avatars at no cost, while also exploring a wide range of community-made outfits. All items purchased in-game are added directly to the player's Roblox inventory and can be used across every game on the platform.

Available on all major platforms including Windows, macOS, iOS, Android, Xbox, PlayStation, and Meta Quest, My Avatar! launched approximately 341 days ago and has quickly established itself as one of the top experiences in its category. The game's most recent major release, Update 8, introduced a point shop system where players can earn points through in-game activity and spend them on free avatar items, along with the option to purchase points with Robux, 10 new point shop items, voice chat servers, and various bug fixes.

Player Count & Trends

🛍️ My Avatar! currently has 13,144 concurrent players, reflecting strong and consistent engagement for a Shopping-genre title. Over the past 24 hours, the game's concurrent player count increased by 2,801 players, representing a 23.7% jump — a clear signal of upward momentum.

The game maintains a peak ratio of 0.78, meaning its current player count sits at roughly 78% of its recent peak. This is a notably high figure that suggests the game sustains player interest close to its highs rather than experiencing sharp dropoffs. With 1,434,270 favorites, the game has built a massive base of players who actively bookmark it for return visits.

Revenue & Monetization

🛍️ My Avatar! generates an estimated $90,137 in monthly revenue (USD), placing it among the higher-earning experiences on Roblox. This estimate carries a moderate confidence level of 58%, reflecting the inherent difficulty in precisely modeling Roblox game earnings from external data.

The game's monetization model centers on its point shop system. Players earn points organically through in-game purchases and activity, but Update 8 also introduced the ability to buy points directly with Robux — creating a clear premium currency funnel. With an 87.9% like ratio across approximately 44,055 ratings (38,732 likes vs. 5,323 dislikes), the monetization approach appears well-received by the community, suggesting players see value in the items offered without feeling overly pressured to spend.

Growth Story

In just 341 days since launch, 🛍️ My Avatar! has accumulated over 113.1 million visits — an extraordinary trajectory that averages roughly 332,000 visits per day. For a game in the Shopping genre, these numbers represent a breakout success story that few competitors can match.

The game's growth is further evidenced by its 1.43 million favorites, indicating that a significant portion of visitors convert into repeat players who want easy access back to the experience. The 23.7% CCU increase over the past 24 hours suggests the game may be in an active growth phase, potentially driven by ongoing updates and word-of-mouth discovery.

THINK DIFFERENT operates a lean portfolio of just 3 total games, with My Avatar! serving as the studio's flagship title. A testing server ([TESTING SERVER] My Avatar!) runs with 404 concurrent players, indicating active development work is underway — a positive signal for the game's continued evolution.

How 🛍️ My Avatar! Compares

🛍️ My Avatar! sits in the 98th percentile within the Shopping genre, meaning it outperforms 98% of all games in its category. The game holds a Tier 1 ranking, placing it in the highest tier of Roblox experiences by player activity and engagement metrics.

With over 13,000 concurrent players, My Avatar! operates at a scale that dwarfs the vast majority of Shopping-genre games. Its combination of high CCU, strong visit counts, and robust revenue makes it a dominant force in the avatar customization space on Roblox. The 89% like ratio further confirms that the game delivers a quality experience that resonates with its audience, maintaining strong approval even at massive scale.